Guides
SEO Guides for Tradesmen
Free, practical, honest advice on getting found online, no jargon and no padding. Start with the full guide, or jump straight to what's relevant to you.
From £495
per month
Free, practical, honest advice on getting found online, no jargon and no padding. Start with the full guide, or jump straight to what's relevant to you.
The full picture: GBP, local SEO, reviews, citations, technical SEO, content, GEO, and how they all fit together.
What actually gets you the most profitable jobs, and where each one fits.
A realistic, month-by-month timeline with no inflated promises.
What to check and fix this month, the fastest-moving piece of local SEO.
The common, fixable reasons a good-looking site still doesn't convert.
How AI tools decide who to recommend, and what genuinely helps.
Why starting in spring beats starting in winter, every time.
A low-pressure approach that doesn't feel forced for either side.
Practical warning signs worth checking before your next renewal.
What a genuine audit covers, and what the output should look like.
Why these two search types need completely different pages.
What Lily Ray's research means for how AI tools and Google find you.
Why fewer searches end in a click, and how to still get found and trusted.
How to set up location pages and profiles if you cover more than one town.
The fundamentals that still decide whether AI tools mention your business.
Why one strong pillar page beats ten thin ones, for Google and AI alike.
The four quality signals Google's raters now check for, in plain English.
A simple way to decide what to write next, tied to real enquiries.
What AI assistants actually check before recommending a trade business.
What AI is genuinely good at, and what still needs a person's judgement.
A clearer way to think about what your SEO budget should be doing.