Most trade websites have a handful of pages written once, years ago, and never touched again. Google notices. So do the people trying to work out if you actually do the job they need.
Get my free visibility auditContent isn't blog posts for their own sake. It's whatever gets written to answer a real search and move someone closer to calling:
A lot of trade websites either have almost no content beyond a homepage and a contact form, or they have content that was clearly written for Google in 2015 and never touched since. Both problems show up the same way: nothing on the site actually answers what a real customer is searching for right now.
Good content for a trade business does two jobs at once. It gives Google something specific to rank, and it gives a genuinely undecided visitor a reason to trust you over the next result down. Content that only does the first job might get traffic. Content that does both gets enquiries.
Content is one of the core things the retainer hours go toward. Every piece gets planned around what's actually searched for in your trade and area. Some months that's two new service pages, others it's a single in-depth guide plus some smaller page updates, depending on what's going to move the needle most.
Both, depending on what's there already. Existing content that's close to working often just needs sharpening. Content that's missing entirely or clearly not serving any real search gets rebuilt.
It depends what else is being prioritised that month, since technical fixes and Google Business Profile work draw from the same hours. Time is logged hour by hour so you can see exactly where it went, and specific deliverables, content included, are agreed together before each month starts.
No. Every piece is written specifically for your business, your services, and the actual searches behind it.
A free visibility audit covers all of this, and shows exactly what's worth fixing first for your business.
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