We make sure that's you: found fast for the emergency callouts, and just as visible when someone's planning an EICR, a rewire, or an EV charger install. That's what SEO for electricians should actually do.
Built specifically for UK electrical businesses.
A power outage and a planned rewire are searched for completely differently, and a site built around one rarely serves the other.
Emergency searches, no power, a tripped fuse, a burning smell, move in minutes. Whoever's visible and looks credible gets the call. This is Map Pack territory: your Google Business Profile, correctly categorised and fully built out, matters more here than anything else.
EICRs, rewires, consumer unit upgrades, and EV charger installs are a different kind of search entirely. These are planned, researched, often compared across a few electricians before anyone commits, because the spend and the safety implications are both higher. This is where a proper service page, real proof of qualifications, and clear pricing actually convert.
Most electrician sites are built for the emergency search and stop there, missing the higher-value planned work that pays better and searches differently.
Google checks whether your business name, address, and phone number are exactly the same across your website and every directory you're listed on: Yell, Checkatrade, Google Business Profile, all of it.
"Unit 4, Station Road" on your site and "Unit 4 Station Rd" on a directory listing looks trivial to a person, but inconsistency like this quietly weakens how much Google trusts your local listing. Getting this right, and keeping it right, is unglamorous work, but it's a genuine ranking factor most electrician sites get wrong without ever knowing it.
Local SEO for electricians means showing up for both the urgent, fast searches and the slower, higher-value ones.
Technical fixes, service pages, and local search work, aimed at getting you in front of the right search at the right moment, whether that's a power cut right now or an EV charger install next month. Most of the hours go here.
Google Business Profile optimisation, local relevance and the citations that help you compete in the map pack.
The same discipline, just extended to how AI tools answer electrical-related questions. Built into the standard work already covered above, at no extra cost.
Built from the same core work, used where it makes sense for your business.
Every month, this is what actually gets done, and each part exists to bring in more calls:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us, a small team | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always a senior expert, never a junior |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same small team, from day one to year three |
A fixed monthly retainer won't suit every electrical business, so bespoke project pricing is available on request.
Four steps. No obligation until step four.
A quick conversation about your site, what you're trying to achieve, and an honest view on whether this is worth pursuing.
Your technical setup and content, benchmarked against the electricians actually outranking you, with everything ranked by priority.
A plain-English run-through of what we found and where we'd start, no jargon.
If the audit shows a genuine opportunity and we're both happy with the fit, we start with a 3-month minimum.
Your SEO, GEO/AI visibility, Google Business Profile, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month, because a team big enough to need account managers and junior staff has to charge that just to make any money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget, so experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your site needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for businesses that want this moving as fast as possible.
Even the best SEO struggles if the website behind it isn't converting. Sites start from £495, built simple and fast, with getting the phone to ring as the actual design goal. If your current site already exists but isn't pulling its weight, it can be moved onto something better instead.
Yes, and it shapes how your pages get built. Someone with no power and someone planning an EV charger install need different content, different urgency, and different proof points. Treating both the same is one of the most common mistakes in electrician SEO.
That's usually where SEO adds the most value. Emergency callouts often come through the Map Pack regardless. Planned work like EICRs, rewires, and EV installs rewards stronger content, clear qualifications, and visible proof of past work, which is where a lot of the content effort goes.
Google treats consistency as a trust signal. If your address is formatted one way on your site and another way on a directory, it quietly weakens how much Google trusts your local listing. Getting this right, and keeping it right, is unglamorous but genuinely affects rankings.
Some things move within a couple of weeks. Competitive rankings generally take two to three months to shift meaningfully, which is roughly why the retainer runs on a 3-month minimum.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What I can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
3 months minimum, roughly the time it takes for SEO to show genuine movement. It's month to month after that. Six months is the more typical agency minimum, so this is about half.
Time is logged hour by hour and available on request. Rather than a fixed checklist, we agree specific deliverables together before the month begins: could be page optimisations, technical fixes, Google Business Profile updates, citations, or new content, prioritised by what's actually going to help.
It's always a senior specialist doing the actual work, never a junior. Pricing is stated upfront. You reach the team directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own site before committing any money. We've worked across electricians and several other trades across our combined SEO careers.
Both are covered. New builds start from £495, focused on converting visitors, and an underperforming existing site can be rebuilt too. Sometimes the site itself is what's holding you back, and that's worth sorting first.
Not a problem. Building one can simply be folded into getting started.
Electricians directly, alongside plumbers, roofers, and a range of other trades and construction businesses across our combined SEO careers, plus home improvement, glazing, logistics, and certification work. Budgets have spanned small local accounts to international campaigns above £10,000 a month.
We'll look at your current visibility, the services you're targeting, your Google Business Profile and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked with electricians and plenty of other trades across our combined SEO careers.
Other trades search differently to electricians. Here's what matters for them:
Every part of the retainer, explained on its own page: