We make sure that's you: found fast when there's no heat, and visible year-round for installs, servicing, and landlord certificates too. That's what SEO for heating engineers should actually do.
Built specifically for UK heating businesses.
Most heating engineer websites are built around one thing: winter breakdowns. That works brilliantly for about four months a year, then quietly goes dead the rest of the time.
Installs, servicing, landlord safety checks, and renewable upgrades get searched for all year round. A site built only for "no heat" emergencies misses every one of those searches during the months it matters most to have something else to rank for.
Planning content and Google Business Profile work around the whole year is what keeps enquiries coming in when your competitors have gone quiet.
Landlords and letting agents search for gas safety certificates, CP12s, all year round, regardless of season, because they're managing multiple properties on a legal renewal cycle that doesn't care what month it is.
Almost no heating engineer builds a dedicated page for this work. One good ranking here brings in certificate bookings on repeat, plus the repairs those visits uncover, plus the replacements that eventually follow. It's quiet, unglamorous, unseasonal demand that most competitors leave completely untouched.
A boiler that's died and a heat pump someone's been researching for weeks are entirely different searches, and they need entirely different content.
Breakdown searches move fast: no heat, no hot water, whoever's visible and credible gets the call. This is Map Pack territory, and your Google Business Profile does most of the work here.
Installs, ASHP upgrades, and boiler replacements are considered purchases. The customer's spending thousands, so they compare a few heating engineers on the strength of real proof, clear pricing, and how established the business looks.
Local SEO for heating engineers means showing up for the urgent searches and the steady, year-round ones alike.
Technical fixes, service pages, and local search work, aimed at getting you in front of the right search at the right moment, whether that's a breakdown today or a landlord certificate booking next month. Most of the hours go here.
Google Business Profile optimisation, local relevance and the citations that help you compete in the map pack.
The same discipline, just extended to how AI tools answer heating-related questions. Built into the standard work already covered above, at no extra cost.
Built from the same core work, used where it makes sense for your business.
This is the actual work carried out each month, and it's all pointed at one outcome: your phone ringing.
All time worked is logged and available on request. What gets prioritised is agreed together in advance.
| Typical agency | Us, a small team | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always a senior expert, never a junior |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same small team, from day one to year three |
A fixed monthly retainer won't suit every heating business, so bespoke project pricing is available on request.
Four steps. No obligation until step four.
We talk through your site, what you want out of this, and whether it's genuinely the right move for your business.
Everything technical and content-related gets reviewed against the heating engineers currently beating you, with a clear priority order.
You get a straightforward explanation of the findings and what we'd fix first, no technical jargon.
If the audit shows a genuine opportunity and we're both happy with the fit, we start with a 3-month minimum.
A full look across SEO, GEO/AI visibility, Google Business Profile, social presence, and email, ranked by priority and explained on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month, because a team big enough to need account managers and junior staff has to charge that just to make any money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget, so experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your site needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for businesses that want this moving as fast as possible.
SEO can only do so much if the site it's pointing to doesn't convert. New builds start at £495, kept fast and simple, with turning visitors into phone calls as the whole point. An existing site that isn't performing can be rebuilt onto something that actually does.
By building content and Google Business Profile work around the whole year. Installs, servicing, and landlord certificates get searched for year-round, so there's always something for your site to rank for, even when it's not cold.
CP12 certificates get searched for constantly by landlords and letting agents, regardless of season, because they're on a legal renewal cycle. Almost no heating engineer has a dedicated page for this work, which makes it a genuinely underused opportunity.
That's usually where SEO adds the most value. Breakdown work often comes through the Map Pack regardless. Installs and replacements reward stronger content, clear proof of past work, and visible pricing, which is where a lot of the content effort goes.
A handful of fixes show up within a couple of weeks. Competitive rankings typically need two to three months to shift, which lines up with the 3-month minimum on the retainer.
Whatever happens with rankings, the work still gets delivered and reported on every single month: audits, fixes, content, all of it. Google's algorithm is outside anyone's control, so promising rankings outright wouldn't be honest. What is promised is the actual work, plus a straight conversation the moment something isn't tracking well.
A 3-month minimum sits at the start, since that's about how long it takes SEO to properly kick in. After that, you're free to leave any month. Six months is the norm elsewhere, so this cuts it in half.
Time is logged hour by hour and available on request. Rather than a fixed checklist, what gets worked on is agreed together before the month kicks off, drawn from page optimisations, technical fixes, Google Business Profile updates, citations, and new content, based on whatever will help most.
We're always the ones doing the work, senior level throughout. Pricing is stated upfront. You get us directly. See the comparison table above for the full picture.
Completely free. It gives you real findings on your own site before you've spent a penny. We've worked across heating engineers and several other trades across our combined SEO careers.
Both. New builds start at £495 and are designed to convert, and a site that's already underperforming can be moved onto something better. Where the site itself is the real issue, fixing that often comes first.
No issue at all. That can be built in as part of the initial setup.
Heating engineers directly, plus plumbers, roofers, and a range of other trades and construction businesses over the course of our combined SEO careers, alongside home improvement, glazing, logistics, and certification work. Budgets have ranged from small local jobs to international campaigns north of £10,000 a month.
We'll look at your current visibility, the services you're targeting, your Google Business Profile and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked with heating engineers and plenty of other trades across our combined SEO careers.
Other trades search differently to heating engineers. Here's what matters for them:
Every part of the retainer, explained on its own page: