When someone's boiler's dead or a pipe's burst, they search fast and call the first result that looks trustworthy. I make sure that's you - on Google, in AI answers, and on Google Maps.
Working with plumbers across the UK.
They're built to keep senior staff on the accounts that shout the loudest, and hand the rest to whoever's free. You end up paying senior rates for junior hours - and wondering why nothing's moved in six months.
For plumbers specifically, the problem is usually urgency: someone searching "emergency plumber near me" makes a decision in seconds, and if your site is slow, outdated, or buried under directory listings, that call goes to a competitor.
typical agency hourly rate for senior-level work
hours a month often capped per client account
per hour here - 15 hrs/month, always me, never a junior
Six years doing technical audits, keyword strategy, and content work for trades and construction businesses. Not a trainee learning on your budget.
No office lease, no account manager layer, no junior salaries to cover. You're paying for the work, not the agency's structure.
Start with a free audit. Move to a retainer only if it's clearly worth it to you - not because a contract says you have to.
Honest timelines, reporting tied to real leads and calls - not busy-looking activity - and straight answers, even when the answer is "that'll take longer than you'd like."
Technical fixes, content, local search - getting you found on Google, where most searches still start. This is where most of the hours go.
Making sure AI tools like ChatGPT and Perplexity recommend you when people ask instead of Googling.
The material that feeds SEO and GEO, and reaches people directly through channels you actually own.
Scripting, SEO optimization, and distribution for video - the second-largest search engine, and a growing source for AI answers. Filming stays with you or a production partner.
Four steps. No obligation until step four.
15 minutes. I ask about your site, your goals, and whether this is even worth pursuing - honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
I explain exactly what I found, what I'd fix first, and what kind of impact to expect - no jargon.
Only if you've seen enough to know it's worth it. Ongoing implementation, content, and monthly reporting.
A full, templated audit across every channel that matters - SEO, GEO/AI visibility, Google Business Profile, social presence, and email - with a priority-ranked action list, delivered on a short call.
£66/hour of senior-level work - under half a typical agency's £150/hour rate, and it's always me, never a junior. I spend the 15 hours on whatever moves the needle most that month - SEO, content, GEO, social, or email - not a fixed checklist.
No pitch deck, no sales call in disguise. Just a straight look at what's working, what isn't, and what it would take to fix.
I'm building my first independent case studies right now - that's exactly why the audit costs nothing. You'll see real, specific findings on your own site, not a sales pitch.