GEO means getting recommended when someone asks an AI tool a question instead of typing it into Google. It's a real, growing part of how people search. It's also a lot simpler than some agencies are starting to make it sound.
Get my free visibility auditWhen someone asks ChatGPT or Perplexity "who's a good electrician near me" or "how much does a boiler install cost," those tools pull their answers from the same kind of signals that get a business ranked well on Google: clear, specific content, real structure, and genuine authority on the subject.
That means the work that improves your SEO is largely the same work that improves your GEO. A well-built service page, properly structured content, and a strong Google Business Profile all feed both at once.
Plenty of agencies are starting to sell "GEO strategy" as its own product, on top of standard SEO. That's not how this works here, and it's worth being honest about why: there's no separate set of tactics being withheld to make it a viable second thing to sell. The overlap is genuinely real.
Where GEO does need something slightly different, more directly answering specific questions, being structured so an AI tool can quote a clear answer, being clearly written to establish expertise, that's simply part of how content gets built anyway. It's already included in the standard retainer.
No. It's included in the standard SEO work, since the overlap in what actually helps is too large to justify treating it as a separate service.
It's harder to track precisely than traditional rankings, since AI tools don't offer the same reporting Google Search Console does. Where visibility can be checked, it gets checked and reported on. Where it can't be measured directly yet, the underlying work (structure, clarity, authority) is the same work that's already improving your traditional search visibility.
It's growing steadily, without yet dominating how people search. Worth building toward now while it's relatively low competition, while keeping the main focus on the search behaviour that still brings in the vast majority of enquiries today.
A free visibility audit covers all of this, and shows exactly what's worth fixing first for your business.
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