We make sure that's you: visible for the urgent storm-damage calls, and just as visible when someone's planning a full replacement. That's what SEO for roofers should actually do.
Built specifically for UK roofing businesses.
Roofing enquiries split into two very different groups, and most roofing sites are built for only one of them.
After a storm, searches spike fast: a slipped tile, a leak, visible damage. Whoever looks credible and available in the next few minutes gets the call. This is Map Pack territory, and it rewards a strong Google Business Profile more than a beautifully written page.
A full re-roof or replacement is a different conversation entirely. It's a serious spend, so homeowners research for days, sometimes weeks, comparing a few roofers on the strength of their work, their reviews, and how established they look. This is where photos of finished jobs, clear service pages, and genuine trust signals do the heavy lifting.
Building for only one of these leaves real work on the table. I plan content and Google Business Profile work for both.
For a quick repair, a mobile number is fine. For a homeowner about to spend several thousand pounds on a new roof, it isn't quite enough.
A dedicated landline, alongside your mobile, signals the kind of longevity and credibility that matters when someone's comparing roofers for planned, considered work. It's a small detail, but it's exactly the sort of thing that separates a roofer who looks established from one who doesn't, at the moment it matters most.
"Roofing" as a single page competes against every roofer in the country. "Flat roof replacement," "guttering," "VELUX window installation," "chimney repairs," and "fascias and soffits" each have their own searches, their own intent, and far less competition.
A generic roofing page tries to rank for everything and usually manages none of it well. Dedicated pages for each service you actually offer give Google, and the homeowner searching, something specific to match against.
Local SEO for roofers means showing up for both the sudden, urgent searches and the slower, considered ones.
Technical fixes, service pages, and local search work, aimed at getting you in front of the right search at the right moment, whether that's storm damage today or a full replacement next month. Most of the hours go here.
Google Business Profile optimisation, local relevance and the citations that help you compete in the map pack.
The same discipline, just extended to how AI tools answer roofing-related questions. Built into the standard work already covered above, at no extra cost.
Built from the same core work, used where it makes sense for your business.
Here's what actually lands in your business each month, and all of it exists to turn into more calls:
All time worked is logged and yours to see on request. What gets prioritised is agreed together, with real specifics before work starts.
| Typical agency | Us, a small team | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always a senior expert, never a junior |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same small team, from day one to year three |
A fixed monthly retainer won't suit every roofing business, so bespoke project pricing is available on request.
Four steps. No obligation until step four.
15 minutes on the phone, straight talk about your site, your goals, and whether this is genuinely worth your time.
A full look at your technical setup and content against your closest competitors, with fixes ranked by priority.
We talk you through exactly what we found and what we'd tackle first, in plain English.
If the audit shows a genuine opportunity and we're both happy with the fit, we start with a 3-month minimum.
A complete, templated look across SEO, GEO/AI visibility, your Google Business Profile, social presence, and email, with fixes ranked by priority, talked through on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month, because a team big enough to need account managers and junior staff has to charge that just to make any money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget, so experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your site needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for businesses that want this moving as fast as possible.
A weak website undermines SEO before it even starts. We build simple, fast sites from £495, designed around getting a visitor to actually pick up the phone or fill in a form. Already got a site that isn't pulling its weight? We can move it onto something built to convert instead.
Yes, and it shapes how your pages get built. Someone with a leak after a storm and someone planning a full re-roof need different content, different urgency, and different proof points. Treating both the same is one of the most common mistakes in roofer SEO.
That's usually where SEO adds the most value. Storm-damage repair work often comes through the Map Pack regardless. Replacement work rewards stronger content, clearer service pages, and visible proof of past work, which is where a lot of the content effort goes.
Yes, where they're services you actually offer. A generic "roofing" page competes against every roofer in the country. Dedicated pages for the specific work you do give Google, and the homeowner searching, something much more specific to match against.
Some fixes show impact within weeks. Ranking improvements for competitive terms usually take two to three months, which is part of why the retainer's minimum term is set at 3 months.
You'll see the work happening regardless: the audit, the fixes, the content, delivered and reported on every month. Results depend partly on things outside anyone's control, including Google's own algorithm, so no honest provider can promise rankings. What's guaranteed is the work itself, and a straight conversation if something isn't moving the way we'd expect.
A 3-month minimum, because that's roughly how long SEO needs to show real movement. After that, it's month to month. Most agencies ask for six months minimum; this is about half that.
Time is logged hour by hour and yours to see on request. Rather than a fixed checklist, what gets worked on is agreed together before the month starts: page optimisations, technical fixes, Google Business Profile work, local citations, or new content, whichever moves the needle most.
A small senior team doing the actual work, never a junior. Real, stated hourly rates instead of a vague quote. Direct access to the people doing the work. See the full comparison above.
Yes. It's how you see real, specific findings on your own site before spending anything. We've worked with roofers and plenty of other trades across our combined SEO careers.
Both. New lead-focused website builds start from £495, and an existing site that isn't converting can be migrated over too. If the site itself is the problem, that's often worth fixing before SEO can help much.
That's fine. It can be built as part of getting started.
Roofers directly, plus plumbers, electricians, and other trades and construction businesses across our combined SEO careers, alongside home improvement, glazing, logistics, and certification services. Campaign scale has ranged from small local businesses to international work with monthly budgets over £10,000.
We'll look at your current visibility, the services you're targeting, your Google Business Profile and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked with roofers and plenty of other trades across our combined SEO careers.
Other trades search differently to roofers. Here's what matters for them:
Every part of the retainer, explained on its own page: