We make sure you're visible during the months of research that happen before that shortlist gets written. That's what SEO for extension builders should actually do.
Built specifically for UK extension building businesses.
A homeowner planning a £60,000 extension doesn't book the first name they find. They look at your website, read reviews, study your photos, ask around, and typically compare three firms over several months before committing to any of them.
That long window is an opportunity most builders never use. Someone searching "how long does a loft conversion take" or "do I need planning permission for a single storey extension" is months away from being ready to call, but they're already forming an opinion about who seems credible. Content built for that early stage puts you in front of them before your competitors even show up.
Most builder websites have a page of project photos with no titles, no descriptions, and no location information. Google can't read an image. A gallery like that contributes almost nothing to how you rank, no matter how good the actual work is.
Turning each project into its own page changes that entirely: a proper title like "Single Storey Kitchen Extension, Headingley," before and after photos, a description of the scope and timeline, and a client quote. That's the difference between a portfolio that just sits there and one that actively brings in search traffic.
Local SEO for extension builders means staying visible across a research process that lasts months.
Technical fixes, service pages, and local search work, aimed at getting you in front of both the early planning searches and the later comparison searches. Most of the hours go here.
Google Business Profile optimisation, local relevance and the citations that help you compete in the map pack.
The same discipline, extended to how AI tools answer building and extension-related questions. Built into the standard work already covered above, at no extra cost.
Built from the same core work, used where it makes sense for your business.
Every month, here's what actually happens, aimed squarely at getting your phone to ring:
Every hour is logged and yours to see on request. Real specifics get agreed together before work starts each month.
| Typical agency | Us, a small team | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always a senior expert, never a junior |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same small team, from day one to year three |
If a fixed monthly retainer doesn't suit your business, ask about project-based pricing instead.
Four steps. No obligation until step four.
A direct conversation about your business, your goals, and an honest view on whether pursuing this makes sense.
Your technical setup and content, reviewed against the builders currently outranking you, with everything prioritised.
A plain-English explanation of what we found and what we'd tackle first.
If the audit shows a genuine opportunity and we're both happy with the fit, we start with a 3-month minimum.
Your SEO, GEO/AI visibility, Google Business Profile, social presence, and email, reviewed and prioritised on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month, because a team big enough to need account managers and junior staff has to charge that just to make any money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget, so experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your site needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for businesses that want this moving as fast as possible.
A site that fails to convert undercuts everything SEO is trying to achieve. New builds start at £495, kept fast and simple, built around turning a browsing visitor into an enquiry. An existing site that isn't performing can be rebuilt onto something that actually does.
Yes, and it's one of the biggest opportunities available. Content answering early planning questions, timelines, permission requirements, likely costs, puts you in front of homeowners months before they're ready to compare builders, while they're still forming an opinion of who seems trustworthy.
Google can't read images without proper structure. A page of unlabelled photos contributes almost nothing to your rankings. Turning each project into its own titled page, with a description, location, and client quote, gives Google something it can actually index and rank.
Yes, when they're properly structured. Displayed with the right schema markup, they become a verifiable trust signal Google can use to assess your business.
Some fixes show up within a couple of weeks. Competitive rankings tend to take two to three months to move meaningfully, roughly why the retainer runs on a 3-month minimum.
The work still happens and gets reported on every month regardless: audits, fixes, content. No honest provider can guarantee rankings, since that's down to Google's algorithm. What's guaranteed is the actual work, and straight talk if something isn't tracking well.
3 months minimum, since that's roughly how long SEO needs to show real movement. After that, it's month to month. Most agencies ask for six; this is about half.
Time is logged hour by hour and yours to see on request. Rather than a fixed checklist, we agree specific, tangible deliverables together before the month starts: page optimisations, technical fixes, Google Business Profile updates, citations, or new content, based on what will help most.
A small senior team on the work throughout, never a junior. Pricing stated clearly upfront. You reach the people doing the work directly. The comparison table above breaks it all down.
It's genuinely free. It's how you see real findings on your own site before spending anything. We've worked with extension builders and plenty of other trades across our combined SEO careers.
Both. New builds start from £495 and are designed to convert, and an existing underperforming site can be rebuilt. If the site itself is holding you back, that's often worth sorting first.
No issue, it can be built in as part of getting started.
Extension builders directly, plus plumbers, roofers, electricians, and other trades and construction businesses across our combined SEO careers, alongside home improvement, glazing, logistics, and certification services. Budgets have ranged from small local jobs to international campaigns above £10,000 a month.
We'll look at your current visibility, the services you're targeting, your Google Business Profile and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked with extension builders and plenty of other trades across our combined SEO careers.
Other trades search differently to extension builders. Here's what matters for them:
Every part of the retainer, explained on its own page: