We make sure that's you: ranked when someone's mid-emergency, visible for the bigger installation jobs too, and set up to keep getting found as search itself changes. That's what SEO for plumbers should actually do.
Built specifically for UK plumbing businesses.
Not every search for a plumber means the same thing. Someone with a burst pipe and someone planning a bathroom refit are looking for completely different things, and treating them the same is where a lot of plumber SEO falls flat.
Emergency searches move fast. "Emergency plumber near me," "no hot water," "burst pipe fix." Whoever's visible in the next 30 seconds gets the call. This is about the Map Pack and Google Business Profile. Nobody's reading long-form content mid-crisis.
Installation and refit searches move slowly. Someone planning a new bathroom or a boiler swap researches for days, sometimes weeks, comparing a few plumbers before picking up the phone. This is where your work, your reviews, and your content actually get read properly, and where the bigger, better-margin jobs come from.
Both matter. Both need different things done well. A page built for one search type rarely works for the other, so I plan content for both.
Most people searching for a plumber never scroll beyond the first page of results. The Map Pack sits right at the top of it, before the organic listings even begin.
For emergency searches especially, this is the whole game. Your Google Business Profile often gets you the call before your website even gets a look. Getting this right, correctly categorised, fully built out, regularly updated, matters as much as anything happening on your site. It's included in the standard monthly work already, at no extra cost.
If you're paying Checkatrade, MyBuilder, or Rated People for leads, you already know the problem: the same enquiry lands with four or five other plumbers at once, and you're racing to be first to call back.
SEO works differently. Someone finding you through a search or the Map Pack calls you directly. Nobody's auctioning them off to competitors first. It costs more time to build than buying leads does, but every enquiry it produces is genuinely yours.
Local SEO for plumbers means showing up for both the panicked, fast searches and the slower, considered ones.
Technical fixes, service pages, and local search work, aimed at getting you in front of the right search at the right moment, whether that's a leak right now or a bathroom refit next month. Most of the hours go here.
Google Business Profile optimisation, local relevance and the citations that help you compete in the map pack.
The same discipline, just extended to how AI tools answer plumbing-related questions. Built into the standard work already covered above, at no extra cost.
Built from the same core work, used where it makes sense for your business.
Here's what actually lands in your business each month, and all of it exists to turn into more calls:
All time worked is logged and yours to see on request. What gets prioritised is agreed together, with real specifics before work starts.
| Typical agency | Us, a small team | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always a senior expert, never a junior |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same small team, from day one to year three |
If a set monthly retainer doesn't suit how your business runs, bespoke project pricing can be arranged instead.
Four steps. No obligation until step four.
15 minutes on the phone, straight talk about your site, your goals, and whether this is genuinely worth your time.
A full look at your technical setup and content against your closest competitors, with fixes ranked by priority.
We talk you through exactly what we found and what we'd tackle first, in plain English.
If the audit shows a genuine opportunity and we're both happy with the fit, we start with a 3-month minimum.
A complete, templated look across SEO, GEO/AI visibility, your Google Business Profile, social presence, and email, with fixes ranked by priority, talked through on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month, because a team big enough to need account managers and junior staff has to charge that just to make any money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget, so experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your site needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for businesses that want this moving as fast as possible.
A weak website undermines SEO before it even starts. We build simple, fast sites from £495, designed around getting a visitor to actually pick up the phone or fill in a form. Already got a site that isn't pulling its weight? We can move it onto something built to convert instead.
Yes, and it shapes how your pages get built. Someone with a burst pipe and someone planning a bathroom refit need different content, different urgency, and different proof points. Treating both the same is one of the most common mistakes in plumber SEO.
That's usually where SEO adds the most value. Repair and emergency work often comes through the Map Pack regardless. Installation and refit work rewards stronger content, clearer service pages, and visible proof of past work, which is where a lot of the content effort goes.
Those platforms sell the same lead to several plumbers at once. SEO builds enquiries that come to you directly, with nobody else racing you for the same job. It takes longer to build than buying leads does, but what it produces is genuinely yours.
Some fixes show impact within weeks. Ranking improvements for competitive terms usually take two to three months, which is part of why the retainer's minimum term is set at 3 months.
You'll see the work happening regardless: the audit, the fixes, the content, delivered and reported on every month. Results depend partly on things outside anyone's control, including Google's own algorithm, so no honest provider can promise rankings. What's guaranteed is the work itself, and a straight conversation if something isn't moving the way we'd expect.
A 3-month minimum, because that's roughly how long SEO needs to show real movement. After that, it's month to month. Most agencies ask for six months minimum; this is about half that.
Time is logged hour by hour and yours to see on request. Rather than a fixed checklist, what gets worked on is agreed together before the month starts: page optimisations, technical fixes, Google Business Profile work, local citations, or new content, whichever moves the needle most.
A small senior team doing the actual work, never a junior. Real, stated hourly rates instead of a vague quote. Direct access to the people doing the work. See the full comparison above.
Yes. It's how you see real, specific findings on your own site before spending anything. We've worked with plumbers and plenty of other trades across our combined SEO careers.
Both. New lead-focused website builds start from £495, and an existing site that isn't converting can be migrated over too. If the site itself is the problem, that's often worth fixing before SEO can help much.
That's fine. It can be built as part of getting started.
Plumbers directly, plus roofers, electricians, and other trades and construction businesses across our combined SEO careers, alongside home improvement, glazing, logistics, and certification services. Campaign scale has ranged from small local businesses to international work with monthly budgets over £10,000.
We'll look at your current visibility, the services you're targeting, your Google Business Profile and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked with plumbers and other trades and construction businesses across our combined SEO careers.
Every trade searches differently. Explore what matters most for the others:
Every part of the retainer, explained on its own page: